Allianz to become largest ever partner of Belgian Athletics

This partnership at all levels of Belgian Athletics aims to contribute to the further development of the sports of athletics in Belgium.

Kathleen Van den Eynde, CEO Allianz België: “I feel deeply proud about this close alliance with athletics in Belgium. Athletics has a large participation base, it is inclusive and it definitely appeals to a healthy lifestyle. To be able to support both the high performance and the grassroots athletics means a lot to us. This broad partnership also offers opportunities for our own staff and customers.”

ALLIANZ AMBASSADORS EN ALLIANZ-CHAMPIONSHIPS

Allianz is aiming to support elite athletes in making their dreams come true. A number of ambassadors of Belgian Athletics are becoming ambassadors of Allianz : rising stars such as the Belgian Cheetahs and Rani Rosius, paralympic champion Peter Genyn, but also Olympic Champion Kim Gevaert. The ambassadors will frequently be seen in campaigns from Allianz and they will be wearing the Allianz logo at a number of Championships.

Through its collaboration with the Flemish and the Frenchspeaking Athletics Leagues Allianz is reaching out to the entire athletics community in Belgium : 134 clubs, 60.000 members and the grassroots programs. In all athletics competitions BIB’s will be sponsored by Allianz. The outdoor and indoor national and regional Championships will be named Allianz Championships and the annual celebration of the best Belgian athletes from now on becomes the Allianz Golden Spike. At international championships all athletes from Team Belgium will be wearing the Allianz logo.

ALLIANZ ATHLETICS, ALSO FOR STAFF AND CUSTOMERS

Allianz also intends to promote athletics with its nearby 1000 staff in Belgium and with their customers and stimulate them to excel – just like the athletes do and promote in their campaigns.

The broad partnership with athletics offers Allianz a unique opportunity to promote the company all year long, to create national and local opportunities and to develop incentive programs with the Allianz ambassadors and customers.